Bower House Digital is set to become part of Ogilvy’s global network, enhancing its capacity to provide technology-driven marketing solutions for clients. Established in 2017 by Bryan Dobson and Meg Quinn, the agency boasts approximately 80 employees spanning Australia and the Asia Pacific region.

Known for crafting, developing, and implementing digital experiences, Bower House Digital serves clients such as Aesop, Bunnings, Bupa, Target, and Myer. Its specialization lies in deploying Salesforce Marketing Cloud solutions, earning the accolade of Salesforce’s APAC Growth Partner of the Year in 2021.

This acquisition aligns with WPP’s strategic focus on accelerated growth and targeted mergers and acquisitions to reinforce existing digital experience capabilities. WPP, having evolved into a global Platinum Salesforce partner over the last decade, boasts over 7,000 practitioners across Marketing, Commerce, Experience, Loyalty, Analytics, Service, and Sales Clouds.

Rose Herceg, WPP President for Australia and New Zealand, expressed enthusiasm, stating, “Bower House Digital’s expertise in marketing technology will further enhance our digital capabilities in Australia and New Zealand. I eagerly welcome the Bower House Digital team and clients to WPP.”

Andy Main, Global Chief Executive Officer at Ogilvy, highlighted the dynamic expertise of Bower House Digital’s team in delivering personalized digital experiences for renowned brands worldwide. He anticipates leveraging these capabilities to drive impact and fuel growth for clients by integrating them across Ogilvy’s global network.

Bryan Dobson and Meg Quinn, Co-founders of Bower House Digital, conveyed their excitement about joining WPP and Ogilvy’s global network, viewing it as the next phase in their company’s growth. They expressed pride in the achievements, culture, and team assembled over the past five years, foreseeing enhanced opportunities for both their people and clients through the fusion of their digital marketing knowledge with Ogilvy’s creative prowess.