Shemaroo Entertainment has appointed Varsha Ojha as the Head of Marketing and Communications for the organization. In her new capacity, Varsha will spearhead comprehensive marketing initiatives, overseeing all aspects of brand strategy, digital marketing, and communication across various media platforms for Shemaroo, which is commemorating 60 years of entertaining India.

Bringing nearly two decades of extensive experience in the media industry, Varsha previously served as the Head of Marketing and Digital at Radio City and Mid-Day. During her tenure, she introduced several groundbreaking initiatives and received numerous awards for her campaigns. Varsha assumes the marketing responsibilities from Rahul Mishra, who has taken on a new role at Shemaroo leading the organization’s Web 3.0 initiatives.

Hiren Gada, CEO of Shemaroo Entertainment, expressed delight at Varsha’s addition to the team, stating, “We are thrilled to have Varsha onboard and welcome her to the Shemaroo family. Varsha shares the same passion for entertainment as we all do at Shemaroo. Her demonstrated expertise and high-performance track record, coupled with her belief in the power of creativity, will play a pivotal role in elevating our brand.”

Varsha Ojha also shared her excitement about joining Shemaroo, stating, “Entertainment has always been close to my heart, and being part of Shemaroo marks an exciting new phase for me. I admire brands that consistently innovate and evolve with time, and it’s an honor to work with Shemaroo, which has been entertaining India for the past six decades. I am thrilled to take on this role and look forward to collaborating with the dynamic team to drive the brand’s growth in line with its overall ambitions.” Varsha has a diverse background, having worked across various media platforms, including Sony, Disney, Zoom, Hindustan Times, among others.