MediBuddy has named Saibal Biswas as its Head of Marketing, a strategic move aimed at bolstering the leadership team and driving marketing initiatives as the company extends its reach across India. With a wealth of experience spanning over 16 years, Biswas brings a diverse background that includes roles at Godrej Consumer Products, Cavinkare, and Philips India Ltd, encompassing both marketing and business responsibilities.

During his tenure at Amazon India, Biswas played a pivotal role in expanding the devices category and enhancing market share for key products such as Kindle, Fire TV, and Echo. As Vice President, Marketing & Growth, International markets at Disney + Hotstar, he significantly elevated brand awareness for Hotstar within the Indian diaspora. Following this, he served as the Vice President and Head of Marketing at Hopscotch.

Expressing his enthusiasm about joining MediBuddy, Biswas remarked, “I am pleased to be part of the growing organization that is MediBuddy. The HealthTech sector is undergoing unprecedented digital transformation and continuous innovation as it progresses. I look forward to embracing this new challenge and leveraging my past experiences to carve out a distinctive identity for MediBuddy as we move forward.”

Satish Kannan, Co-Founder and CEO of MediBuddy, welcomed Biswas to the team, highlighting his notable performance in high-pressure roles and expressing confidence in his understanding and extensive experience contributing significant value to the organization. Kannan emphasized the company’s intention to scale up, expand MediBuddy’s presence, and augment its current brand value.